customers girl scout members
users volunteers & parents
goals empower parents & volunteers to guide 21st century skill-building in at-home setting by directly involving them in the learning-by-doing process.
> researched parent-segmentation data, volunteer learning modules, and delivery methods
> connected with volunteers on both sides of the spectrum of comfort with the material to gain unique perspectives and solve individual problems.
> piloted adult learning guide with identified users and used evaluation data to update and tweak the model
> released six modules, each with an adult learning guide that included detailed instructions on product use, identified skills gained and outcomes achieved, made connections to existing curriculum, and offered opportunities to extend beyond the lesson to further develop the skill-gaining experience
results the program, called Girl Scout Makers, is one of Badgerland's most popular resources and has inspired similar experiences in other markets. The resource has been so popular that it has doubled in size since its launch in 2016. At this time, we're preparing to move the ALGs into a video space to increase access.